New BLOG

Hey folks, please head on over to my new blog, it is up and running and new posts should become frequent again.

HERE.

RSS.

New BLOG

Hey folks, please head on over to my new blog, it is up and running and new posts should become frequent again.

HERE.

RSS.

Atom.

Locked & Loaded

At last, I have moved my domain to amplehosting.co.za after Webonline & myself had a bit of a fallout. They aren’t the nicest bunch when it comes to a client leaving. Anyway, I am not in the mood to bitch about that after Mike’s wonderful appraisal, my ego nicely brushed and nothing is getting me down now!

Anyway, my blog should be fully functional @ www.sessa.co.za by the 1st of April. I am still having problems importing my existing WP export file to the new domain.

Any ideas? First I thought it could be a read&write error, turns out it’s not. Maybe, just maybe, if the WebAddiCTs have a spare minute they could give it a look see?

Technorati Tags: sessa

.com or .co.za?

If i create a .com I loose PR, which is not the end of the world, but is it really more beneficial to have a .com?

The Muti Bubble

I have been investigating this theory for quite some time and thought that now is the time to let it loose. I am almost 100% sure that this is going to be seen as very controversial and offensive to the SA blogosphere. Screw it!

I have to admit, Muti is a great way to get hold of local headlines, and it sure is a wonderful initiative by Neville Newey. I applaud you for your service to ZA internet, however, an SA internet bubble has emerged. Why? You ask. I’ll tell you why.

Let me first explain the bubble: The Muti Bubble refers to the isolation and ‘retardation’ of the South African web user. I say this because if you look at the nature of the ‘hot’ articles on Muti, it is clear that there is bias, which is to be expected seeing as it is a South African headline aggregator, but the fact is that centralising the content so much causes new-comers to the internet to become very SA Internet centric, which is wrong. Oh so wrong. The content I am referring to is not the news articles from local eNewsPapers, it is the ZA blogosphere I speak of.

I am afraid to point people to Muti because I know that they will get very little exposure to what is really out there, they will see tons of blogs from within the SA internet border, but very little from the blogs that are actually the root of all blogs. You see, I believe that aggregating local content causes people to become narrow minded in terms of what they read online and for what they search for. This is not necessarily wrong because it will directly benefit South African webmasters in terms of traffic and thus, ad revenue. However, it will retard the general South African web user. South African content will become their main focus, when in fact, their focus should be global.

Many of you might be thinking that I am a sod for even mentioning that aggregating local content is retarding the readers, the thing is that this is not what I am saying. If the people who submit content to Muti were a bit more internationally focussed, all of these problems would be taken care of, however, it seems that the people submitting to Muti are only submitting articles from other South African blogs. It’s called inbreeding. Of course there are people submitting international content, like me (even though it is minimal, for good reason that is), but these articles don’t get a thumbs up. Because South Africans are well known for being bias and thus causing our internet following to become inbred, retarded, and out right stupid. I dislike reading local content nowadays, because local content has become uniform. Everyone talks about the same stuff, share the same perspectives and are sucking each others arseholes dry.

I suggest that things change before South African internet users become the hillbillies of the WWW.

Technorati Tags: muti, internet, south africa

New Domain

So I started setting up at sessa.co.za, having a few technical difficulties. Will hopefully be sorting them out within the next couple of days.

Moving to new domain

As many of you might know, sessa.co.za is mine. I am wondering whether or not I should move my blog to sessa.co.za and scrap the wordpress one.

What would you guys suggest?

Embracing Social Media, corporately

Today I had a ‘presentation’ for the top-dogs of the SA office. It went quite well (I think) & it seems like there is a bit of interest in the implementation thereof. However, I could see that there were a few confused, dazed & even (sortof) threatened looks on some of the faces. Mike, I assume this is normal?!?

It is now clear to me that change is a scary thought for many individuals and organisations. It might be scary, but it is essential, & thus also inevitable. If I am not mistaking, the #1 environmental factor that most influences business is that of change, environmental change that is. Be it in the internal, industry or international environment. A constant scan should be performed and I find it astonishing that so many organisations are simply overlooking the magnitude of online trends. Screw eMarketing, I am talking about a package deal here. Myself and Uno were briefly discussing it this morning and it appears to us that even eMarketing firms are as closed-minded and dof as a lot of the conservative/traditional organisations out there.

Why have Ogilvy not yet fired up an online department? Why are they referring clients to firms which are supposed to be direct competition? I am all for competition and a diverse market, hell I am the first one to shut down a monopoly. However, the fact is that business-wise, this makes no sense. Effectively the market is splitting itself down the middle, it must be because everyone is stupid No, I’m just joking, but is there a specific reason why the marketing industry now has 2 separate branches at the expense of obvious revenue?

Even if the traditional marketing firms team up with the online marketing firms to create package deals, it would make more sense. That way they get to stay specialised and make the outsourcing process for their clients a whole lot easier. Actually, I think I like this strategy more. Methinks Cerebra & Quirk should team up with Ogilvy or Joe Public or whoever really, to provide a valuable and effective combined package. That way more than one company benefits from another company’s client base without it being at the expense of the bigger company. Pareto Optimality.

Anyway, there are so many flawed industry tactics out there. Which ones have you noticed?

Technorati Tags: business, marketing

Why you need a cell-phone

FACEBOOK VS FLICKR

Why would you purchase a flickr account if you can get the exact same service, free of charge, from Facebook? Sure, flickr might have some extra bits & pieces, but I don’t think the average person is really to worried about the differences.

Facebook gives you unlimited photo space, free of charge & flickr charges $24.75 annually for that.

Can anyone explain to me why this is? And also, is there a 3rd party program or web-app that makes it possible to download all your flickr photos directly to facebook?

Technorati Tags: social media