Something sparked up over at stii’s blog, something regarding Web2.0 in South Africa. Stii was blogging about internet startups such as blik & muti, all South African of course. It came down to the fact that there are too many internet startups (whether the owner perceives it as one or not)
“Stefano blik
is not intended to be a startup. It was only done for fun, and to
enable me and a few friends to easily find interesting Afrikaans
writing on the web.I think muti has the effect of encouraging more and better writing in local and African blogs, so maybe blik can achieve the same for Afrikaans.
If the site gets a small but loyal following, I will have achieved all my goals.
Please also take a look at this:“
,and that given South Africa’s tiny online market share, the creation of numerous sites (Especially numerous sites that are 98% alike) is not promoting industry growth. The only way to effectively grow, is to collaborate (or stand together if you wish), and by collaborate I do not specifically mean merging. I merely mean collaborate, working together, helping each other grow and succeed.
This is essential in an emerging market and it is even more essential not to jump the gun. Many South African iWizards (geeks) seem to think that innovation is key, which it very well is, but, it is not the only key. It does not help being innovative to the extent that your market cannot understand your innovation. Before innovation can successfully be implemented the market you are targeting needs to be educated up to the standard level, which equal current online trends. Now, I am not saying that cloning is key, absolutely not. I think that MyVideo is an excellent clone of YouTube, but it is (in my opinion) a waste of energy. YouTube offers a much better service and I am not planning on downgrading any form of convenience I presently incur to promote local startups which aim, in the long run, to give me only the same level of convenience. I understand the localisation of this project, but is it essential that South Africa needs it’s own video sharing network, when the resources on YouTube are already phenomenal? I think not.
However, with regards to Muti which is a clone of Digg, my opinion differs. This is purely because Muti is an online news aggregator and South Africans are indeed interested in local news. Muti is of course, in dire need of adding some value to their service in order to lure the South African Diggers to Muti.co.za.
Content, also one of the key factors in driving traffic. Most of the articles on Muti are posted by South African bloggers, and most of the content has some sort of IT feel to it. Why would people that are not at all interested in IT use Muti? (Believe it or not, there are people that do not live in front of their screens)
Now blik comes along and pushes an afrikaans version of Muti (Which is FAR from formidable) and is probably going to be snatching up the small amount of Afrikaners on Muti from the already tiny amount of Muti readers. See why collaboration is pivotal?
It crumbles down to South Africa’s industry being in an infancy period. Infants need nurturing and caring to grow, peers stand together to achieve this, why can’t South African startups do the same? South Africa has not yet conquered Web2.0, we are still Web2.0 beta.
Technorati Tags: South Africa, web2.0, muti, blik, web2.0 beta











7 responses so far ↓
Stii // January 30, 2007 at 9:08 am
Well said Stefano! Respect…
Rafiq Phillips // January 30, 2007 at 9:40 am
Hmmm, agree with stii, well written. Together Eeveryone Achieves More
Uno De Waal // January 30, 2007 at 9:59 am
Digg and those sites also have an inherent technology bias built in by the people who use them. That’s sometimes the problem with a herd. But the great thing is that you can filter that out
stii.za.net » Blog Archive » Co.lab or die in SA! // January 30, 2007 at 11:00 am
[...] the whole muti.co.za debate started here and over on Stefano’s blog, I realised that Stefano has got a point. We all want to expand the Web 2.0 market place in South [...]
Andy Hadfield // January 30, 2007 at 11:44 am
EXACTLY what I’ve been talking about in the State of the Nation post on the blogging industry in SA – generally. Muti + Blik would be a MUCH better service, and could be intergrated with a little language flag switch.
I wonder what Neville (Muti Owner) thinks of this?
Andy Hadfield // January 30, 2007 at 11:57 am
That article is over here btw, if you’re interested:
http://cowboysengines.blogspot.com/2007/01/state-of-nation-3-trends-in-local.html
Neville Newey // January 30, 2007 at 2:08 pm
Hi everone
Some great points made here. I just want to say that Gerhard and I do “collaborate”. He was one of the earliest adopters of muti and we are in constant contact bouncing ideas off one another. He has really been instrumental in getting muti to where it is now. (There are others too but thats for another topic)
The points about teamwork and so on, are all very well taken and we have in fact talked about merging the two projects, although no decision has been made yet. (But I do think that both projects are benefiting from discussions we have with one another.)
Regards