Today I had a ‘presentation’ for the top-dogs of the SA office. It went quite well (I think) & it seems like there is a bit of interest in the implementation thereof. However, I could see that there were a few confused, dazed & even (sortof) threatened looks on some of the faces. Mike, I assume this is normal?!?
It is now clear to me that change is a scary thought for many individuals and organisations. It might be scary, but it is essential, & thus also inevitable. If I am not mistaking, the #1 environmental factor that most influences business is that of change, environmental change that is. Be it in the internal, industry or international environment. A constant scan should be performed and I find it astonishing that so many organisations are simply overlooking the magnitude of online trends. Screw eMarketing, I am talking about a package deal here. Myself and Uno were briefly discussing it this morning and it appears to us that even eMarketing firms are as closed-minded and dof as a lot of the conservative/traditional organisations out there.
Why have Ogilvy not yet fired up an online department? Why are they referring clients to firms which are supposed to be direct competition? I am all for competition and a diverse market, hell I am the first one to shut down a monopoly. However, the fact is that business-wise, this makes no sense. Effectively the market is splitting itself down the middle, it must be because everyone is stupid 
No, I’m just joking, but is there a specific reason why the marketing industry now has 2 separate branches at the expense of obvious revenue?
Even if the traditional marketing firms team up with the online marketing firms to create package deals, it would make more sense. That way they get to stay specialised and make the outsourcing process for their clients a whole lot easier. Actually, I think I like this strategy more. Methinks Cerebra & Quirk should team up with Ogilvy or Joe Public or whoever really, to provide a valuable and effective combined package. That way more than one company benefits from another company’s client base without it being at the expense of the bigger company. Pareto Optimality.
Anyway, there are so many flawed industry tactics out there. Which ones have you noticed?
